With Spotify being the biggest streaming platform, it has become essential for every music artist to develop their business on the Spotify platform. That’s why we wanted to share with you 5 important tips which can help you to dramatically improve your music’s performance on Spotify.
TIP 1 - Optimize your artist profile
You only have one chance to make a first impression. A Spotfiy artist profile is where you should use this chance to your biggest advantage, as it contains the first information potential fans as well as editorial curators will see about you online. What first impression do you want to give? Focus on the following points when optimizing your profile:
Think of who you are as an artist and what you are trying to say through your music.
Post a quality and unique artist image that speaks something of what kind of artist you are.
Take time to write a brief and clear Spotify Bio.
Share your next tour dates.
Include social media links.
"You only have one first chance to make one first impression that lasts a lifetime." ~ Nas.
TIP 2 - Pitch your upcoming release to editorials
Getting on an editorial playlist can be a huge booster for your profile, as an editorial placement results in a steep fanbase growth and thousands of new streams. To get your pitch started, log into your Spotify for Artists account and under the “Music” and “Upcoming” tabs select “pitch a song”. You can pitch your song up to 1 week before the release, however it is recommended to pitch a song a month in advance, as this way the editorial team will have more time to listen to and consider your song.
TIP 3 - Use a reliable distribution company
Using a reliable distributor can strongly affect the chances of your songs performance on Spotify. Research the available distribution companies to make sure you pick one that’s most well suited to your needs. We recommend ‘IndieMassive’, for the following reasons:
IndieMassive is more affordable than any other distributor.
IndieMassive lets you keep 100% of your Royalties.
It provides you with industry-leading release analytics
Additionally, unlike most other distributors, IndieMassive only releases quality music, which means that songs released through them have a higher likelihood of getting on Editorial playlists.
TIP 4 - Collab with other artists to combine each others fanbase
Even if you prefer making music ‘solo’, keep in mind that collaborations can majorly benefit your career as a musician. Collaborating with artists in your niche has the potential to get you new audiences and significantly increase your fanbase. Look for artists that have a similar sound and a similar amount of followers - this way you will both benefit most from the collaboration.
TIP 5 - Use a reliable promotion company
Using a reliable promotion company is crucial for maintaining a healthy Spotify Algorithm and increasing listeners and fans. At YouGrow we value trust, fast and personal communication, and organic results. As a #1 ranked music promotion company on Trustpilot, we pride ourselves in having helped over 25k artists grow their careers. Click here to start your Spotify campaign today!
