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5 tips to rank higher & increase views on Instagram

Published May 3rd, 2024

Written by Martina, Head of Instagram promotion

Instagram is an incredibly popular platform that is still showing no signs of stopping. It is a great medium to share more about your life as a musician and connect with your audiences. It allows you to share soo many different content types that are all easy to consume by your fans. Here are a few tips to grow on Instagram.

TIP 1 - Consistency in your Instagram posts

To grow on Instagram you need to be much more consistent than on TikTok. TikTok has such a high virality rate that consistency is not a requirement to succeed, but on Instagram, it is key to growing your account. We would suggest 3 – 5 posts per week.

TIP 2 - Quality & relevant hashtags

Using relevant hashtags is the oldest strategy to grow your Instagram. Use anywhere from 10 – 25 differently sized hashtags on each post. Again, experimenting is key as you will most likely not find the perfect hashtags on your first try. There are also numerous 3rd party apps and tools that find relevant hashtags for you automatically.

TIP 3 - More reels than photos

Using relevant hashtags is the oldest strategy to grow your Instagram. Use anywhere from 10 – 25 differently sized hashtags on each post. Again, experimenting is key as you will most likely not find the perfect hashtags on your first try. There are also numerous 3rd party apps and tools that find relevant hashtags for you automatically.

TIP 4 - Experiment with different content

Much like TikTok and other social media apps, experimenting is also important on Instagram. Nobody has defined the algorithms and the way social media apps work exactly, so there are no clear written rules on how to succeed, but experimenting and testing different things will certainly increase your understanding of what works, and what doesn’t.

TIP 5 - Promote your content in 2023

The key to succeeding on any social media platform is also marketing and promotion. We know these platforms in and out. We run hundreds of campaigns every day so our understanding of the algorithms and what works and what doesn’t is really well-defined and we are happy to apply it to you! Our campaigns can significantly increase your traffic and make you the new Instagram Star.

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