TikTok is easily the hottest social media platform of the year, and studies show that it will continue to rise and expand throughout next year as well. If you are a musician or a business you have definitely heard people say that you need to be on TikTok, and we here at YouGrow agree with this. It is the freshest and newest platform that offers great opportunities to get noticed or even blow-up. We decided to give you 5 valuable tips that will help you step up your TikTok game.
TIP 1 - Format & length of your TikTok
TikTok is changing the way we get entertained and to maximize your chances of success on the platform you need to adapt your video-making to fit the platform. Sure, you can still upload 3-minute long, landscape videos of your music video that was originally filmed for YouTube but don’t be surprised when the video will not perform on TikTok. The attention span of an average user on TikTok is much lower than on other social media platforms so keeping your video short is key. I would suggest videos from 20 - 45 seconds. It is also crucial that you take advantage of the format of your video and replace your landscape videos with the portrait format.
TIP 2 - The first 3 seconds
TikTok is also changing the way we choose the content we watch. It is effortless to skip a video that you don’t like on TikTok, it literally takes less than a second to skip a video. This ease of skipping videos means that creators have to adapt to the decreasing attention span of the user. The first 3 seconds of your TikTok are thus the most important as they need to hook the user to keep watching.
TIP 3 - Experiment with different video ideas
Like any other social media platform, it is crucial to experiment and test different video ideas. TikTok is especially known for its extreme random virality so you might be around the corner from a video with millions of views yourself. That is why experimenting is key!
TIP 4 - Use TikTok Creative Center
Using tools like the TikTok Creative Center will give you access to extremely valuable information which can greatly increase the success of your videos. TikTok Creative Center gives you access to data like:
You can also sort the data geographically, so if you are an artist from California, you can easily check what is trending in California and drastically increase your chances of going viral.
TIP 5 - Promote your content
The key to succeeding on any social media platform is also marketing and promotion. We know these platforms in and out. We run hundreds of campaigns every day so our understanding of the algorithms and what works and what doesn’t is really well-defined and we are happy to apply it to you! Our campaigns can significantly increase your traffic and make you the new star of TikTok!
Wanna know more about the possibilities?
