Reach listeners who stream, save and stay!

Spotify Ad Promotion Campaign

We run highly-targeted Meta (Instagram and Facebook) ad campaigns that get your music in front of the right people. Not just listeners but potential fans who follow, save, and come back for more. Your perfect solution to long-term fan growth!

Case Study 1 Case Study 2

$500

$500 $900 $1300 $1700 $2100 $2500

Your ad budget

$800.00

Estimated results

2000 to 3500 clicks to streams

With Meta Ads you prioritize Quality over Quantity

  • 1. Setup & Targeting

    We design high-quality ad visuals and run targeted campaigns to reach engaged listeners. With over $2M spent on ads, we know how to maximize results at the lowest cost.

  • 2. Conversions & Engagement

    Listeners who click your ad are redirected to their favorite streaming platform—boosting streams and increasing algorithmic growth.

  • 3. Live Tracking & Fan Growth

    Watch your fanbase grow with real-time tracking. Get full transparency on conversions by country, platform, and more.

  • 4. Happy with the results? Extend your campaign!

    Once your initial ad budget is spent, you can move into Phase 2 and set your own budget for continued promotion. We’ll keep optimizing your campaign to maximize performance and ROI.

Examples of campaigns

    Choose your package

    What you can expect

    * Ad example

    Case Study Image
    Case Study Image 1

    In this graph, you can see a very healthy balance between streams, listeners, playlist adds and saves.

    Case Study Image 2

    In this overview, you can see that this method helped to push algorithmic playlists such as 'Radio', 'Mixes' and 'Discover Weekly'.

    Frequently Asked Questions

    Can't I just run ads myself and save money?

    You absolutely can! But with over $2 million spent on ads, we’ve learned how to get the best results at the lowest cost. Factors like pixel optimization and audience targeting can be tricky, and it’s tough to outperform a well-executed campaign. However, if you’re passionate about learning and have time to experiment, give it a shot! And if you manage to beat our results, let us know—you might just land a job at YouGrow helping musicians full-time!

    Which countries do you target?

    We focus on the following list of Tier 1 and Tier 2 countries.

    Austria, Australia, Belgium, Brazil, Canada, Switzerland, Germany, Denmark, Spain, Finland, France, United Kingdom, Ireland, Italy, Japan, Mexico, Netherlands, Norway, New Zealand, Sweden, United States, Argentina, Chile, Colombia, Czech Republic, Estonia, Hong Kong, Iceland, Luxembourg, Latvia, Monaco, Malta, Malaysia, Peru, Poland, Portugal, Singapore, Turkey, Uruguay.

    Within that list your ad will naturally start delivering to the countries that give the best results (the cheapest cost per conversion). If you have specific countries in mind, just reach out to your campaign manager, and we can adjust the targeting. Keep in mind that choosing different regions may impact your cost per conversion.

    Do I need to provide videos before you start running ads?

    You can, but it’s not required. Our experienced video team knows what works best for your style of music. We create multiple video variations and A/B test them to ensure the best possible results.

    Do you only promote music on Spotify?

    While Spotify is our primary focus, we can also include other streaming platforms like Apple Music. However, we generally recommend starting with Spotify for the best optimization.

    Can you promote my artist profile or a playlist instead of a song?

    Yes! The pricing remains the same. Just let your campaign manager know if you’d prefer to focus on your artist profile or a playlist rather than a specific track. We have extensive experience in driving traffic to both.

    Will the Spotify algorithm pick up my song?

    Running ads can help trigger Spotify’s algorithm, but results vary from song to song. We often see algorithmic effects like Radio plays and, in some cases, Discover Weekly—but this isn’t guaranteed. Typically, Discover Weekly kicks in when a song reaches around 10,000 streams with a save rate of at least 10% within a 28-day period.

    The great thing about our ad service is that the fans we acquire often continue streaming the song long after the campaign ends. This ongoing engagement increases the chances of algorithmic traction, which can lead to organic growth over time.