Getting your music on Spotify playlists is one of the fastest ways to reach new fans and grow your streams. With over 600 million listeners worldwide, Spotify playlists shape how people discover new songs every day, whether it’s through editorial playlists like Soft Pop Hits, algorithmic favorites like Discover Weekly, or user-curated playlists built by tastemakers and fans.
For independent artists, landing on the right playlist can mean the difference between a few hundred streams and thousands. In this guide, we’ll break down exactly how to get on Spotify playlists, from pitching to Spotify editors, to working with curators, to triggering the algorithm so your music gets recommended to more listeners.
Three Types of Spotify Playlists
- Spotify editorial playlists are curated by Spotify’s in-house editorial team, such as Soft Pop Hits and New Music Friday.
- Spotify algorithmic playlists are personalized playlists for each listener, such as Release Radar, Discover Weekly, and Daily Mix.
- User-curated playlists are built by influencers, bloggers, playlist curators, or everyday users.
How to Get on Editorial Playlists
To get on an editorial playlist, use Spotify for Artists to pitch your upcoming release at least three to four weeks in advance. Make sure your profile is complete with a strong bio and high-quality photos.
To access the Spotify for Artists pitching tool, log in to Spotify for Artists, go to the “Music” tab, select “Upcoming” to find the “Pitch a song” option.
Optimizing metadata will also help you land on editorial playlists, as editors rely on it to decide placement. Include genres, moods, instruments, and music culture tags, as well as song style and recording information.
Editorial teams consider context, too. Share a concise but compelling artist bio/story: how and when you fell into music, how your art evolved, and what makes you unique.
We have to accept that editorial placement is rare, especially for new artists. However, pitching is always worth it because it guarantees your followers see the track in their Release Radar.
How to Get on Spotify Algorithmic Playlists
Algorithmic Playlists don’t rely on editors; they rely on engagement. They’re personalized and powered by Spotify’s data.
Early engagement is key to attracting the algorithm’s attention, especially in the first 24 to 48 hours. Encourage your fans to save, follow, and add your song to their playlists. This data will give strong positive signals to the algorithm, alongside high replays and low skip rates. You can use ads or social media platforms to push streams from real listeners.
Reminder: Avoid fake streams. The algorithm can detect manipulation, and streams from unnatural listeners may result in your track being suppressed or removed. 
How to Land on User-Curated Playlists
User-curated Spotify playlists are easier to get into than editorial playlists, and they can bring steady, long-term streams. Don’t underestimate the power of independent playlists, as some have more reach than small editorial playlists.
To get on user-curated playlists, search for lists in your genre on Spotify. You can also use platforms like PlaylistSupply, Chartmetric, or Reddit. Reach out to playlist curators with a personalized pitch. Avoid long emails. Instead, write short, genuine messages explaining why your song fits their playlist.
It’s important to stand out, since curators receive numerous emails and DMs every day. If you want to spend more time focusing on your art and less time wondering if your email reached curators, check out our Spotify Playlist Promotion service.
Best Way to Pitch to Playlist Curators
Our vast network of curators is the backbone of our success. We promote music by securing placements in active playlists with followers ranging from thousands to millions. By driving saves and follows through outreach, we aim to trigger the Spotify algorithm and fuel organic growth.
You can also start your own playlist by featuring your music alongside similar artists in your genre. Growing your own playlists may take time, but it ensures you control the exposure.
Spotify Playlist Promotion Tips
Just like in every other field of art, quality means credibility in the music industry. Release high-quality and professional tracks, as editors and algorithms won’t save a poorly mixed or mastered song.
Strong branding is equally important. A professional artist profile, eye-catching cover art, and a consistent style will positively affect curator trust.
Lastly, don’t chase playlists alone. They’re part of a bigger growth strategy. Promote your work also outside of Spotify, such as on social media, traditional media, and live shows.
With a mixed marketing strategy, editors can discover your music across platforms. This increases your visibility and chances of playlist inclusion. Read our blog article to explore how to get the most out of your integrated marketing strategy.
Conclusion
Getting on Spotify playlists isn’t just about luck; it’s about strategy and understanding how the system works. By pitching your music properly and driving real engagement, you can increase your chances of discovery.
Ready to take your music career to the next level?
YouGrow helps independent artists land on playlists and reach the right audience.
Learn more about our Spotify playlist promotion service.