Connect your music with long-term fans through targeted Meta Ads

You absolutely can! But with over $2 million spent on ads, we’ve learned how to get the best results at the lowest cost. Factors like pixel optimization and audience targeting can be tricky, and it’s tough to outperform a well-executed campaign. However, if you’re passionate about learning and have time to experiment, give it a shot! And if you manage to beat our results, let us know—you might just land a job at YouGrow helping musicians full-time!

We focus on the following list of Tier 1 and Tier 2 countries.

Austria, Australia, Belgium, Brazil, Canada, Switzerland, Germany, Denmark, Spain, Finland, France, United Kingdom, Ireland, Italy, Japan, Mexico, Netherlands, Norway, New Zealand, Sweden, United States, Argentina, Chile, Colombia, Czech Republic, Estonia, Hong Kong, Iceland, Luxembourg, Latvia, Monaco, Malta, Malaysia, Peru, Poland, Portugal, Singapore, Turkey, Uruguay.

Within that list your ad will naturally start delivering to the countries that give the best results (the cheapest cost per conversion). If you have specific countries in mind, just reach out to your campaign manager, and we can adjust the targeting. Keep in mind that choosing different regions may impact your cost per conversion.

You can, but it’s not required. Our experienced video team knows what works best for your style of music. We create multiple video variations and A/B test them to ensure the best possible results.

While Spotify is our primary focus, we can also include other streaming platforms like Apple Music. However, we generally recommend starting with Spotify for the best optimization.

Yes. The checkout and campaign setup process are the same, simply enter a playlist URL instead of a song URL. We can also direct users to your Spotify profile or album, but we recommend sending them to a song or playlist for the best results.

Running ads can help trigger Spotify’s algorithm, but results vary from song to song. We often see algorithmic effects like Radio plays and, in some cases, Discover Weekly—but this isn’t guaranteed. Typically, Discover Weekly kicks in when a song reaches around 10,000 streams with a save rate of at least 10% within a 28-day period.

The great thing about our ad service is that the fans we acquire often continue streaming the song long after the campaign ends. This ongoing engagement increases the chances of algorithmic traction, which can lead to organic growth over time.

Our campaigns are carefully built, monitored, and optimized to achieve the best possible results, but due to the nature of Meta Ads promotion, we cannot guarantee specific outcomes for streams and/or follower growth. Results can vary depending on factors such as genre, targeting, video creatives, and song choice.

If you are not satisfied with your campaign’s performance, you can request a pause at any time and receive a refund for any remaining ad spend and the remaining agency fee. Unfortunately, we cannot refund the setup fee as we have already provided the service of video content creation and campaign setup.

While we cannot predict how many streams you can expect, we do have target metrics we aim to hit for each campaign. For each ad campaign, we aim for a cost per click through to Spotify of 0.12 to 0.40 euros or lower. Once a user is directed to your song on Spotify, it is uncertain how many times they will stream it or whether they will save the track or add it to their playlists.

Due to the nature of this promotion style, we cannot guarantee results within these ranges and cannot predict specific outcomes before a campaign launches.

Campaign length is dependent on the budget. For our smallest package, a campaign typically runs for about 12 days with a daily ad spend of 10 euros. However, you can communicate your preferred campaign length and daily ad budget to your campaign manager, and they will accommodate your request, provided there are no issues. We generally recommend a minimum daily ad spend of 10 euros.

Although our website checkout page is set up in dollars, our ad account is based in Europe. We're a Dutch company based in Groningen, Netherlands. Come stop by our office sometime!