Reach your perfect audience with Meta Ads
Meta ads Phase 1
Reach your perfect audience with Meta Ads
We’ll set up your Meta ad campaign, targeting the right audience to ensure your content gets the attention it deserves. Instead of charging thousands upfront, we start with an affordable test phase. Your payment covers ad spend and campaign setup. Within 2–3 weeks, you'll receive real performance data, helping you decide whether to scale your ad budget. You will then have the option to continue your campaign into phase 2 and further your growth.
Phase 1
Your Phase 1 payment covers $150-$350 in ad spend and a campaign setup fee. Instead of charging thousands upfront, we start your campaign with an affordable test phase during which you have the option to extend your campaign without the need for any additional setup fees. Phase 1 will run at 15 euros per day for 10-25 days. During this time, you will receive valuable performance data, helping you decide whether to scale your ad budget.
Phase 2
Once Phase 1's budget has run out, you will have the option to transition into Phase 2. In Phase 2 you can set your preferred budget for continued promotion. We will continue optimizing your campaign to maximize performance and return on investment. During Phase 2, we will withhold a percentage of the ad budget as our service fee.
Service Fees:
Under $5,000 → 30% service fee
$5,000 – $10,000 → 25% service fee
Over $10,000 → 20% service fee
This approach allows you maximum flexibility and confidence in a campaign's performance and delivery prior to investing more considerably therein.
Here's how it works
-
1. Setup & Targeting
We design high-quality ad visuals and run targeted campaigns to reach engaged listeners. With over $2M spent on ads, we know how to maximize results at the lowest cost.
-
2. Conversions & Engagement
Listeners who click your ad are redirected to their favorite streaming platform—boosting streams and increasing algorithmic growth.
-
3. Live Tracking & Fan Growth
Watch your fanbase grow with real-time tracking. Get full transparency on conversions by country, platform, and more.
-
4. Happy with the results? Move to Phase 2!
Once your initial ad budget is spent, you can move into Phase 2 and set your own budget for continued promotion. We’ll keep optimizing your campaign to maximize performance and ROI.
Phase 1
Your Phase 1 payment covers $150-$350 in ad spend and a campaign setup fee. Instead of charging thousands upfront, we start your campaign with an affordable test phase during which you have the option to extend your campaign without the need for any additional setup fees. Phase 1 will run at 15 euros per day for 10-25 days.. During this time, you will receive valuable performance data, helping you decide whether to scale your ad budget.
Phase 2
Once Phase 1's budget has run out, you will have the option to transition into Phase 2. In Phase 2 you can set your preferred budget for continued promotion. We will continue optimizing your campaign to maximize performance and return on investment. During Phase 2, we will withhold a percentage of the ad budget as our service fee.
Service Fees:
Under $5,000 → 30% service fee
$5,000 – $10,000 → 25% service fee
Over $10,000 → 20% service fee
This approach allows you maximum flexibility and confidence in a campaign's performance and delivery prior to investing more considerably therein.
Examples of campaigns
What you can expect
* Ad example
In this graph, you can see a very healthy balance between streams, listeners, playlist adds and saves.
In this overview, you can see that this method helped to push algorithmic playlists such as 'Radio', 'Mixes' and 'Discover Weekly'.
Frequently Asked Questions
Can't I just run ads myself and save money?
You absolutely can! But with over $2 million spent on ads, we’ve learned how to get the best results at the lowest cost. Factors like pixel optimization and audience targeting can be tricky, and it’s tough to outperform a well-executed campaign. However, if you’re passionate about learning and have time to experiment, give it a shot! And if you manage to beat our results, let us know—you might just land a job at YouGrow helping musicians full-time!
Which countries do you target?
By default, we focus on a list of Tier 1 and Tier 2 countries—locations known for strong royalty payouts. If you have specific countries in mind, just reach out to your campaign manager, and we can adjust the targeting. Keep in mind that choosing different regions may impact your cost per conversion.
Do I need to provide videos before you start running ads?
You can, but it’s not required. Our experienced video team knows what works best for your style of music. We create multiple video variations and A/B test them to ensure the best possible results.
Do you only promote music on Spotify?
While Spotify is our primary focus, we can also include other streaming platforms like Apple Music. However, we generally recommend starting with Spotify for the best optimization.
Can you promote my artist profile or a playlist instead of a song?
Yes! The pricing remains the same. Just let your campaign manager know if you’d prefer to focus on your artist profile or a playlist rather than a specific track. We have extensive experience in driving traffic to both.
What is the Phase 1 service?
We believe in full transparency and want to ensure your investment is worthwhile. In Phase 1, we set up and optimize your ads to gather essential data. At the end of this phase, you’ll receive a detailed report with key metrics like cost per fan acquisition and cost per click. Based on this data, we provide honest recommendations on whether it makes sense to continue investing.
If the results are promising and you’d like to keep the ads running, we also provide a direct payment link where you can add more budget with just a few clicks. Our goal is to respect your budget while maximizing your music’s reach.
What is the Phase 2 service?
In Phase 1 of your Meta Ads campaign, you’ll receive an initial ad budget of either $150 or $350. Once this budget has run out, you’ll have the option to transition into Phase 2, where you can set your preferred budget for continued promotion. We’ll keep optimizing your campaign to maximize performance and return on investment.
Will the Spotify algorithm pick up my song?
Running ads can help trigger Spotify’s algorithm, but results vary from song to song. We often see algorithmic effects like Radio plays and, in some cases, Discover Weekly—but this isn’t guaranteed. Typically, Discover Weekly kicks in when a song reaches around 10,000 streams with a save rate of at least 10% within a 28-day period.
The great thing about our ad service is that the fans we acquire often continue streaming the song long after the campaign ends. This ongoing engagement increases the chances of algorithmic traction, which can lead to organic growth over time.