The YouGrow Academy

The Insider Music Career System You Were Never Meant to Have Access To

A step-by-step, video-on-demand program built with one goal:

To turn overwhelmed independent artists into focused, confident, industry-ready creators, without guesswork, burnout, or wasting money. Subscribe monthly and unlock one new module at a time so you never get overwhelmed. Or unlock everything at once with a one-time payment.

Join the Academy

YouGrow Academy

Full access

All modules unlocked immediately
Lifetime access to course content
Learn at your own pace
Includes all updates and future lessons
Ideal for fast learners or teams

$1185

$997

YouGrow Academy

Monthly access

One module unlocked per month
Structured, step-by-step learning path
Perfect for gradual implementation
Access to course updates as you go
Manageable monthly investment

$237 / month

Join the Academy now!

Course Curriculum

5 chapters · 40 lessons

1 Month 1: Foundation – Self-Awareness, Structure & Mindset

Module 1 Overview

Meet your coach | Jeroen Dekker

Mindset | 10x Vision

Assignment | 10x Vision

Mindset | Your 5 Daily Non-Negotiables

Assignment | Daily Non-Negotiables

Mindset | The Perfect Week & TickTick

Artist Career Journey | Gustaf Björnberg (Amero)

Artist Career Journey | Floris van Luijtelaar (The Vices)

2 Module 2: Branding & Artists Identity

Module 2 Overview

Meet your coach | Heloise Houviez

Identity Foundations

Building Your Visual Universe

Bringing It to Life

Branding & Artist Identity Slides

Getting your brand ready for Bookers

Social Media | An Introduction

Social Media | Good Profile Analysis

3 Module 3: Distribution, Royalties & Music Revenue

Module 3 Overview

Meet your coach | Josh Brust

Distribution | What is distribution...?

Distribution | ... and why should you care

Distribution | Pricing Models and which one is right for you

Distribution | Understanding your needs as an artist

Distribution | The future of Distribution

Distribution | Meet your coach | Bjorn Schipper

Copyright 101 & How to protect yourself

4 Module 4: Marketing & Release Strategy

Module 4 Overview

Set Fire To The Rain | Promotion Strategy Breakdown

When, Where and How to Promote Your Track

How to capitalize on your Instagram followers

Types of Promotion | TikTok

Types of Promotion | Spotify | Introduction

Types of Promotion | Spotify | Playlist Pitching

Types of Promotion | Meta-Ads

5 Module 5: Signing to a Label FREE CLASS

Module 5 Overview

Meet Your Coach | Camille van Gurp

What is a Label?

Deal Types and Ownership

When is it worth it to work with a label and things to look out for

How To Pitch Your Music To A Record Label

Red Flags to Look Out for in a Label Contract

Podcast | Why signing with a major was a MISTAKE FREE

Podcast | The Power of Going Indie

Let’s pull back the curtain for a second.

The truth? Most independent artists struggle not because they’re untalented, but because they’re kept in the dark.

No one tells you how to plan a release, spend your promo budget wisely, attract A&Rs, navigate royalties and distribution, build a real brand, grow on social media, stay organized, or protect your rights. Instead, you’re left guessing, overspending, getting overwhelmed, and feeling like everyone else knows something you don’t. After helping over 90,000 artists through these exact struggles, we built the program you should have been given the moment you decided to release music.

Join the Academy now!

The Academy Exists Because Artists Deserve Real Knowledge — Not Gatekeeping

We’ve built this course to be everything we wanted to have when we first started releasing music. This isn’t a coaching package. This isn’t a traditional course. This isn’t a TikTok “music guru” giving basic advice.

This is a full career-building system, created with: