Why independence matters
We're a passionate team of music lovers, industry experts, and creators on a mission to make the music world more equitable, transparent, and artist-first.
At YouGrow, we believe that every artist deserves an authentic shot at success – no bots, no fake numbers, and no shortcuts that hurt your career in the long run. Our work is built on real relationships, real placements, and real growth that amplifies your art with integrity.
Our story
Josh and Jeroen co-found the Actuation Group — a self-funded record label ecosystem built to support independent artists.
YouGrow launches with a clear mission: real promotion that benefits artists' music and careers — not empty numbers or vanity metrics.
IndieMassive launches and joins Merlin. The Actuation Group becomes a full 360° music ecosystem.
Tens of thousands of artists served — including A-list names like Ed Sheeran and Billie Eilish. We also launch our reforestation partnership, planting trees with every campaign.
YouGrow+ app goes live — artists track campaigns and milestones in real time.
80,000+ artists served. Meta Ads promotion launches. 5 billion+ streams generated and 50,000+ trees planted through our Eden Reforestation Projects partnership.
Josh and Jeroen named to Forbes 30 Under 30 Europe. YouGrow joins STOMP, deepening roots in the Dutch independent music community.
drag to explore
Values
Built by Artists,
Made for Artists
We've been in your shoes. Every campaign is shaped around your sound, your goals, and your story. You're never just a ticket number here – we treat you like a collaborator, not a client.
Radical honesty,
always
No smoke and mirrors. We tell you exactly what we're doing, why, and what to realistically expect. You'll hear from us proactively, good news or bad. Straight talk, not polished reports hiding the truth.
Real growth,
zero risk
Strict no-bots, no-fake-plays policy, full stop. Every listener and stream we deliver is 100% real. And if something doesn't perform as promised, we make it right. Real results, or we fix it.
PART OF THE ACTUATION GROUP
A self-funded, 360˚ music ecosystem
Actuation
Platinum-selling record labels at the core of the group.
IndieMassive
Direct distribution + Merlin membership, getting you everywhere.
YouGrow
Your honest growth and promotion partner.
The team behind YouGrow
We're a tight-knit group of music enthusiasts, industry experts, and passionate advocates for independent artists. Every person on our team has been in your shoes — we know what it means to care deeply about your music, and we bring that same energy to every campaign we run.
Our founders
In 2025, our founders were honored on the Forbes 30 Under 30 list for their influential work in music, entrepreneurship, and artist empowerment — a reflection of our commitment to ethical growth and reshaping how artists connect with audiences.