In March 2025, Dutch DJ/Producer Luke Speet a.k.a. R3SPAWN released his track “E”. Known for his explosive rise in the global dance scene, R3SPAWN has collaborated with Josh Le Tissier to create this dynamic techno release.

STRATEGY

Our team launched a six-week-long Meta Ads campaign to promote “E”, aiming to drive streams, expand the artist’s reach, and foster long-term listener engagement. By leveraging highly targeted ads on Facebook and Instagram, “E” not only generated millions of streams but also activated Spotify’s own algorithmic recommendations, creating sustained growth long after the ad campaign ended.

RESULTS AND PERFORMANCE

Steady Stream Growth 

  • Total Streams: 7,781,939
  • Total Listeners: 2,360,298
  • Streams per listener: 3,3
  • Saves: 16,588

The Meta ads campaign played a key role in helping the track gain traction, contributing to its viral growth and fueling the algorithmic push. By sparking initial engagement, the campaign helped get the “snowball” rolling, leading to nearly 8M streams overall.

Engagement levels were strong, with each listener playing the track more than 3 times on average. Besides, the high number of saves signals long-term growth, as listeners added the track to their libraries and playlists.

The streams climbed rapidly after the launch, peaking in early April at over 100K daily streams, before stabilizing into steady traction after the campaign ended on April 22nd.

Source of Streams

  • 62% - Listener's own library & playlists
  • 14% - Spotify algorithmic playlists (Radio, Discover Weekly, etc.)
  • 13% - Other listener’s playlists
  • 11% - Other & Artist Profile and Catalog

A majority of streams (62%) came from listeners saving and replaying the track, indicating that the campaign not only generated passive listeners but also converted them into engaged fans. Algorithmic playlists like Radio and Discover Weekly also contributed significantly, accounting for 14%, confirming that Meta Ads helped push the track into Spotify’s recommendation ecosystem.

Top placements

  1. Spotify Radio - 1,070,944 Streams (Spotify) 
  2. Techno Playlist - 448,736 Streams (User-created) 
  3. Discover Weekly - 343,647 Streams (Spotify) 
  4. Techno Playlist - 303,933 Streams (User-created) 
  5. Mixes - 279,116 Streams (Spotify) 

Spotify Radio delivered the most streams, but strong traction also came from user-curated and other algorithmic playlists. 

Placement in techno playlists proved especially valuable for targeting the techno community, while algorithmic placements (Discover Weekly, Mixes) expanded reach to new listeners.

This Meta Ads campaign demonstrates the ability to not only generate massive streaming numbers but also to convert passive listeners into long-term fans. With nearly 8M streams, strong repeat listening, and high engagement metrics, the campaign successfully positioned the track within the techno and electro music environment.

Key Takeaways

  1. Meta Ads drove discovery: The ads quickly put the track in front of a large audience of techno fans.

  2. Strong engagement followed: High saves and playlist adds showed that listeners were not passive; they integrated the track into their music routines.

  3. Algorithmic boost kicked in: Spotify’s algorithms rewarded this engagement by recommending the track via Radio, Discover Weekly, and Mixes.

  4. Sustainable growth emerged: Even after the ads stopped, the track maintained a healthy daily stream count, proving long-term adoption.

It proves that when done strategically, Meta Ads can amplify both direct fan engagement and algorithmic growth, creating a sustainable streaming trajectory

For artists and labels looking to scale their Spotify presence, Meta Ads offer not just exposure but a pathway to long-term fan adoption and algorithmic traction.

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