BOVSKI, a producer and DJ, aimed to enhance the visibility of his track Promises, expand his listener base, and attract long-term fans who would engage with his music beyond a single play. By utilizing our highly optimized Meta Ads strategy, we helped turn this goal into tangible results.

STRATEGY

To ensure maximum performance, we ran a Meta Ads campaign targeting Tier 1 and Tier 2 countries, focusing on users aged 18-45 with Spotify usage and EDM-related interests.

In the initial phase, we tested multiple ad sets featuring different creative approaches to identify which style resonated best with the audience. Once the top-performing ad set was determined, we optimised the campaign by allocating the remaining budget to this setup, helping us drive consistent traffic to the Spotify track and deliver stronger results over time.

The campaign is ongoing; the following results reflect the first two months of activity.

RESULTS AND PERFORMANCE

Steady Stream Growth 

The campaign generated 1.89 million streams from 818K unique listeners. With an average of 2.3 streams per listener, Promises earned high replay value and a strong audience connection. The daily stream curve proves strong and sustained activity, not just a one-time spike. This brought powerful and lasting engagement to the track. 

Consistent stream performance with clear algorithmic boosts each Monday

High Engagement

Total saves reached 35,315, showing a strong sign to Spotify that fans love Promises. These saves reflect not only organic growth but also strong audience interest and listener approval. This steady and healthy pattern of activity helps the song gain traction beyond ads. 

Saves increased firmly, indicating a strond audience connection

Algorithmic Wins

In the last 28 days alone, Promises yielded more than 411,000 streams from Spotify’s algorithmic playlists. It was featured in a total of 12.8K playlists. The top 5 playlists include: 

Thanks to increased engagement, Spotify’s algorithm picked up the song and placed it in key playlists like Radio and Discover Weekly. It’s a big green flag, showing that the campaign is successful and Spotify is pushing it to new listeners. 

These placements not only amplified organic exposure but also drove visible spikes, especially every Monday, following Spotify’s algorithm update cycle.

Ad Efficiency

The campaign delivered 18,000 visits, at an average cost per conversion of just €0.35, making it both cost-effective and scalable. 

Top Countries (Last 28 days)

The song reached a global audience, with a strong presence in multiple countries, including:

🇩🇪 Germany - 218,222 streams

🇺🇸 United States  - 110,719 streams

🇬🇧 United Kingdom - 84,705 streams

🇧🇷 Brazil - 70,392 streams

🇦🇺 Australia - 69,795 streams

This global reach demonstrates both the song’s wide appeal and the successful ad targeting.

This campaign reveals that with strategic Meta ads and well-targeted audiences, artists can grow real and engaged listeners, trigger Spotify’s algorithm, and drive organic traffic.By driving high save, streaming, and playlist-add rates, BOVSKI successfully achieved long-term visibility and organic discovery, beyond the ad spend.

Ready to give your track the visibility and engagement it deserves? Let’s turn your release into a discovery hit. Learn more about our Meta Ads promotion service or contact us to get started.

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