Known for chart-topping tracks like “Lullaby”, “Wait Another Day”, and “Feel Good”, Dutch DJ and producer Mike Williams has already established himself as one of the leading DJs of his generation. With his release “Satisfied”, a track that bridges the club and radio worlds, he continues this momentum to energize festival crowds, while climbing the streaming charts.

STRATEGY

The Spotify playlist promotion campaign for “Satisfied” (released June 13, 2025) aimed to maximize the visibility and streaming performance of the track by securing impactful playlist placements and driving through Spotify’s ecosystem. Our goal was to generate high-volume streams, boost discoverability, and establish momentum for long-term algorithmic growth.

RESULTS AND PERFORMANCE

Steady Stream Growth 

  • Total Streams: 1,397,513
  • Total Listeners: 674,595
  • Streams per listener: 2.07
  • Saves: 12,531

The campaign successfully delivered a massive reach through playlist placements, with over 1.3 million streams in two months since its release. “Satisfied” reached over 674,595 listeners, and the average listener played the track more than twice. 

The track was saved 12,531 times, confirming strong distribution and long-term traction.

Following its release on June 13, “Satisfied” experienced an immediate spike in streams, peaking above 40K per day in its first weeks before stabilizing between 15K-25K daily. This rapid momentum was fuelled by early placement in high-visibility playlists, which gave the track a powerful launch.

Source of Streams (Last 28 days)

  • 74% - Other listeners’ playlists (third-party placements)
  • 16% - Spotify algorithmic playlists (Radio, Discover Weekly, etc.)
  • 8% - Listener’s own playlists/library

In the last 28 days, 74% of streams came from other listeners’ playlists (third-party placements), confirming the strength of our playlist strategy. 16% came from Spotify’s algorithmic playlists (Radio, Discover Weekly, etc.), showing early organic traction.

Top 5 Playlists by Streams

The top five playlists included:

  1. Alan Walker Best Songs → 144,243 streams
  2. Radio (Spotify) → 135,090 streams
  3. Academia 2025 → 82,077 streams
  4. Workout Motivation 2025  → 73,290 streams
  5. Running Motivation 2025 → 67,608 streams

The Alan Walker fan playlist and Spotify Radio drove the most streams (together nearly 280K). The song performed extremely well in workout/fitness and EDM playlists. Strong positioning in these playlists shows that the track resonates well with high-energy audiences.

This campaign demonstrates the power of strategic playlist promotion, successfully launching “Satisfied” to nearly 1.4M streams in just two months. With 74% of streams from placements, and strong engagement in EDM playlists, the track achieved clear genre positioning and audience resonance. This also helped us achieve high listener engagement rates (2.07 streams per listener). 

“Satisfied” proves how the right playlist strategy can turn a new release into a success story. If you’d like to explore how we can help your music find its audience, connect with our team, or discover our Spotify Playlist Promotion service.

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