In-house, part-time
Someone on the team runs Meta ads. It works sometimes, but nobody knows why.
Your catalog is worth more than it's earning today.
YouGrow runs paid growth for labels. Measured per release, per track, per euro. We manage €10M+ in annual ad spend across dozens of catalogs, and we can show you exactly what it returned.
Trusted by the industry's biggest players
You didn't get worse at this. The game completely changed underneath you.
Streaming growth is slowing, meanwhile the cost of being heard went up. Ad costs rose. Playlist pitching got crowded. And most label marketing spend still isn't measured properly, so the honest answer to "did that campaign work?" is usually a shrug and a screenshot.
You're not lost because you stopped caring. You're lost because you don't have the certainty of a system.
What most labels are doing instead
Agency roulette
A new one every few releases. Each one starts from zero on your catalog with no knowledge of your business.
Testing
Budget spread across playlists, influencers, ads and PR with no shared measurement, so you can't see the joint effects.
None of these are wrong. They're what you do when there's no direction. Direction is what YouGrow brings to the table.
The breakdown
One catalog, in public.
This is our own catalog, inside Actuation. We can show you every number because we own it.
01 — The goal
Get the DSPs to carry the track for you.
Radio, auto-play, personalized mixes. That's the part that keeps paying after a campaign stops. So we don't watch for only plays: we're looking at whether active and passive listening sit in the balance the algorithms reward, and we time every lever around it. The same ads and the same playlists, in the wrong order, deliver all the streams and none of the algorithm. A track the DSPs carry themselves earns for years and has it's own worth as IP as well. A track that only moves while you pay does neither.
Why not just do it in-house
Because the 'hard part' was never running the ads.
A person opens Spotify for Artists and reads one song at a time. That tells you what happened, not whether it was normal. We analysed over 2.000 songs to find the patterns that actually repeat, turned them into benchmarks, and the system now reads a track's algorithmic growth against all of them. It doesn't judge the graph, it compares it — then says continue, scale, or stop.
The other thing that quietly costs labels money is timing. Playlisting starts, ads follow weeks later, or the other way round, and the two never meet. We time each push to the moment the algorithm needs it, so they compound instead of cancelling each other out.
And the part that matters isn't for sale. Advanced data come from owning IndieMassive. The benchmarks come from Actuation, a label that has released hundreds of songs with real budget behind them. The volume comes from YouGrow. The system only works because they feed each other: the label proves what is worth buying, the agency executes it at scale, the distributor measures whether it held.
So we won't promise you a number. We'll show you ours, put a test budget behind your catalog, and scale what works.
What you actually get, and what it costs
Meta Ads
Daily optimisation across the whole catalog, not one campaign per release.
Spotify playlisting
Genre-matched placement through the largest independent network on the platform.
YouTube
Paid discovery when it makes sense.
TikTok / Instagram
Seeded clips and influencer marketing when the track can carry them.
Expansive reportingA dedicated dashboardA dedicated account rep
A percentage of spend. Nothing hidden.
Management fee is a percentage of your monthly ad spend, scaling down as spend grows and as commitment lengthens. There's also the option to partner with IndieMassive, our own distribution company, at a discounted rate.
We work with labels spending €5.000/month or more on ads. Below that, our standard campaigns are the better fit — see artist packages.
Ready to start saving money?
Most catalogs already spend enough just not in the right order, and not at the right moment.
Let us help you.