Explosive, organic
YouTube growth

Your campaign manager builds a targeting strategy based on your genre, comparable artists, and listener demographics, then runs this through Google's ad infrastructure with ongoing optimisation throughout the campaign. It's actively managed, not a one-time setup. We adjust as data comes in to keep performance where it should be.

Geographic targeting is something we set up with you before your campaign goes live and is directly integrated with the packages we offer, not something you find out about after the fact. Views from markets with no relevance to your career might look good in a report, but they don't do anything meaningful for your artist profile or long-term growth.

If you have specific geographic priorities, whether it be your home market, a region you're touring, a country where your genre has strong traction, tell your campaign manager and the campaign will reflect that. It's a standard part of the setup conversation, not an afterthought.

You absolutely can run YouTube ads yourself, and some artists do very successfully. The difference is experience. Our team has managed millions in ad spend across music campaigns, which means we've already made the expensive mistakes, figured out what works by genre, and know how to stretch a budget further than most first-time advertisers can.

Our goal isn't to gatekeep something you couldn't do on your own. It's to make sure that when you spend money on promotion, you get more back from it than you would going it alone. Better targeting, better creative decisions, better ROI. That's the whole point.

No. Every view is delivered through legitimate Google ad placements, fully compliant with YouTube's terms of service. Strong early engagement can also signal the algorithm positively, sometimes generating organic reach beyond the campaign itself.

Music videos, lyric videos, and visualizers all perform well. Your campaign manager will advise on any adjustments that could improve ad performance before launching, you don't need to produce anything new if you already have strong material.

Music promotion covers standard songs and music videos — anything up to approximately 30 minutes in length (no longer than an EP).

General promotion covers two types of content:

• Any non-music content, regardless of length
• Music content exceeding approximately 30 minutes — such as DJ sets, live recordings, extended mixes, and full concert footage

Google Ads and YouTube have separate policies, so content that's perfectly fine on YouTube itself isn't always approved for Google Ads, and there's no way to know for certain until the campaign is submitted for review. If a restriction happens, we appeal and look for a workaround first. If that doesn't resolve it, we'll reach out to figure out the best path forward together, whether that's running the campaign on a different song, holding the budget for a future release, or exploring other options based on your situation.